Successful Orthodontist Web Site and Internet Marketing Program
About a month ago, we launched an orthodontic website and internet marketing system for one of our clients, along with a partner of ours. What’s amazing about the web site is how successful it’s been so far. Almost 10% of the visitors are turning into leads for the client, which is an unbelievable conversion rate. And these aren’t leads that just have to provide a name and a fake e-mail address. These are leads who voluntarily enter their full mailing information. It’s not that different from some other sites we’ve done but here are a few tweaks that made it so successful:
- Generate the Lead - The idea of the website is that it’s a pure sales web site, designed solely to generate leads for our client. Now, of course, we want to provide valuable information for the visitor to the site but we’re not willing to give it up without getting something in return. Therefore, all the links for information such as FAQ, financial info, require that the user enter in their information.
- Turn them into a New Patient - Along with the sections that are used to generate new leads, we convert some visitors directly into new clients by providing a complimentary consultation….as long as they enter their info again!
- Use Pay-Per-Click to Generate Traffic - This site would work eventually by itself but it may take months to get indexed in the search engines or to start generating enough organic traffic. By that time, it might be a failed afterthought in the orthodontist’s mind. By using Pay-Per-Click, we bring about 5 visitors per day. And with a conversion rate of 10%, each of these new leads only costs $10!
Internet Sales Leads for Nothing - The math in the Pay-Per-Click section was important. The orthodontist can probably expect to convert about 25% of those leads to convert into new patients, meaning just $40 per new patient. That is nothing for orthodontists when new cases are usually worth about $4000. Even if just 1% of the leads converted into sales, that would still be just $1000 for each new case, far below their actual value.
Are You Attracting New Patients Online?
The Only Online Marketing Guide for Chiropractors
If you aren't attracting a steady stream of patients online, chances are that your competitors are.
Get New Patients: Learn Online Marketing Today!
The Chiropractic Online Marketing Handbook is an up to date Book available for your immediate download for only $69. Pay securely via Paypal and start learning online marketing in less than 5 minutes:
We offer updates and a 90 day unconditional 100% money back guarantee with each order.
